Privacy Policy

Last updated: April 26, 2026

Gifts Made Easy is operated by Ali and Rob, co-founders of Gifts Made Easy, a UK specialist online gift shop based at 127 West Heath Road, Northfield, Birmingham, B31 3HD. We operate this store and website to provide you with a curated themed gift shopping experience (the "Services"). Our store is powered by Shopify. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase using the Services or otherwise communicate with us.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described below.

Personal Information We Collect

We may collect the following categories of personal information depending on how you interact with the Services:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including payment card information, transaction details, form of payment and payment confirmation.
• Account information including your username, password, security questions, preferences and settings.
• Transaction information including the items you view, add to your cart, purchase, return or exchange.
• Communications with us including information you include in customer support enquiries.
• Device information including information about your device, browser, network connection, IP address and unique identifiers.
• Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you when you visit or use the Services, make a purchase, or communicate with us.
• Automatically through the Services via your device and through the use of cookies and similar technologies.
• From our service providers and third party apps used to operate the store.

Third Party Apps and Services We Use

We use the following third party services which may collect and process your personal information:

• Shopify — our ecommerce platform, which processes payments and order data.
• Judge.me — our customer review platform, which collects review submissions and star ratings.
• Smart SEO — used to manage structured data and SEO settings on our store.
• Pandectes — our cookie consent management platform, which manages your cookie preferences.
• Microsoft Clarity — used for anonymous session recording and heatmap analytics to improve our website experience.
• Google Analytics — used for anonymous website traffic and behaviour analytics.
• Google Tag Manager — used to manage analytics and marketing tags on our website.

Each of these services operates under its own privacy policy. We recommend reviewing their policies if you have concerns about how they handle your data.

How We Use Your Personal Information

We may use your personal information for the following purposes:

• Providing the Services — to process your orders, payments, returns and exchanges, manage your account, arrange shipping and fulfil your purchases.
• Personalisation — to remember your preferences and provide a customised shopping experience including product recommendations.
• Marketing and advertising — to send you marketing communications by email where you have consented, and to show relevant advertisements on other websites.
• Security and fraud prevention — to authenticate your account and protect against fraudulent or malicious activity.
• Customer support — to respond to your enquiries and maintain our business relationship with you.
• Legal compliance — to comply with applicable law and respond to valid legal process.
• Analytics and improvement — to understand how our website is used and to improve the shopping experience.

How We Disclose Personal Information

We may disclose your personal information to third parties in the following circumstances:

• With Shopify and other vendors who perform services on our behalf including payment processing, data analytics, customer support, cloud storage and order fulfilment.
• With business and marketing partners to provide marketing services and relevant advertising.
• When you direct or consent to us sharing your information with third parties.
• In connection with a business transaction such as a merger or acquisition.
• To comply with applicable legal obligations or to enforce our terms and policies.

Cookies

We use cookies and similar tracking technologies on our website. You can manage your cookie preferences at any time using our cookie consent tool provided by Pandectes. For more information about the cookies we use please see our cookie policy.

Children's Data

The Services are not intended for use by children under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with their personal information please contact us and we will delete it promptly.

Security and Retention

We take reasonable measures to protect your personal information but cannot guarantee perfect security. We retain your personal information for as long as necessary to provide the Services, comply with legal obligations, resolve disputes and enforce our agreements.

Your Rights

As a UK or EEA resident you have the following rights in relation to your personal information:

• Right to access — you may request access to the personal information we hold about you.
• Right to delete — you may request that we delete your personal information.
• Right to correct — you may request that we correct inaccurate personal information.
• Right of portability — you may request a copy of your personal information in a portable format.
• Right to object — you may object to or request restriction of processing of your personal information for certain purposes.
• Right to withdraw consent — where we rely on consent to process your personal information you may withdraw that consent at any time.
• Right to opt out of targeted advertising — you may opt out of the use of your personal information for targeted advertising purposes.

To exercise any of these rights please contact us using the details below. You may also lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you are based in the UK.

Managing Communication Preferences

We may send you promotional emails where you have opted in to receive them. You can unsubscribe at any time using the unsubscribe link in any marketing email. If you unsubscribe from marketing emails we may still send you transactional emails about your orders and account.

International Transfers

Your personal information may be transferred, stored and processed outside the United Kingdom. Where we transfer personal information outside the UK we rely on recognised transfer mechanisms including Standard Contractual Clauses or adequacy decisions as appropriate.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal or regulatory reasons. We will post the updated policy on this page and update the Last updated date above.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise any of your rights please contact us:

• Email: info@giftsmadeeasy.co.uk
• Telephone: 0843 886 5226
• Address: 127 West Heath Road, Northfield, Birmingham, B31 3HD, United Kingdom

For information about how Shopify handles your personal information please visit privacy.shopify.com.